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Marketing B.S.

Develop the Marketing Strategies That Organizations Need

Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers - and do so much more effectively than competitors. As a marketing major, students will learn how to (a) identify and understand target customers and (b) design, price, promote and deliver a product offering to meet their needs and desires.

Flexible Program Design to Meet Your Personal Interests

In your coursework, you will investigate multiple aspects of consumer behavior to better understand decision making and purchasing behavior; learn how marketing communications are designed and integrated to produce a consistent message; explore why brands are important, what they represent to consumers and what firms should do to manage them effectively; and examine the structural and operating implications of establishing marketing channels of distribution to move products from manufacturing to consumption.
Flexibility in program design to address individual areas of interest is assured by a variety of marketing electives that may include retailing, services marketing, sports marketing, social media marketing, marketing research, sales management, and international marketing.

Marketing faculty provide unique perspectives, marketing expertise, and a wealth of experience.

What Will I Do With My Degree?

UHCL's Bachelor of Science in Marketing provides the education necessary to succeed in sales, advertising, retailing, marketing research, customer service, social media and more.

Get Connected. Get in the Game.

A Bachelor of Science in Marketing from UHCL will prepare you for multiple careers within the marketing world, whether your objective is to begin a new career or bolster an existing career. We encourage students to expand their professional contacts through networking. Joining the UHCL student chapter of the American Marketing Association connects students with important Houston companies and fellow marketing students to get you started on your career path.

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Admission Requirements

We're excited that you want to enroll in University of Houston-Clear Lake as a student in our College of Business. Examine the important steps in the admissions process today.

Degree Requirements

Understanding the classes you need to take for your degree at University of Houston-Clear Lake is crucial to planning out your education. The buttons below will allow you to view the full degree requirements and give you an understanding of your academic experience. If you are currently attending a community college in Texas, click on the "Transfer Guide" button to view what classes can be taken at your local community college, and transferred to UHCL to complete your degree.

Marketing, B.S. Minor in MarketingTransfer Guide (PDF)

Cost Information

Put your budding business degree to work with an analysis of the potential costs of your UHCL degree.

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Deadlines for Applying

  • Freshman Deadlines
  • Fall

    Priority - July 15 
    Final - August 1 

  • Spring

    Priority - November 1
    Final - December 1 

  • Summer

    Priority - March 1
    Final (Summer Session I & II) - May 1 

  • Transfer Deadlines
  • Summer 2024
    Priority - May 1
    Summer I Final - May 22
    Summer II Final - June 28
  • Fall 2024
    Priority - August 1
    Final - August 12
    Returning UHCL Students - August 14
  • Spring 2025
    Priority - December 1
    Final - January 6
    Returning UHCL Students - January 8

  • International Deadlines
  • Fall

    Priority Deadline - May 1
    Extended Deadline - June 1

  • Spring

    Deadline - October 1

  • Summer*

    Deadline - April 1

For more information regarding deferring your application, please visit Deferring International Admission.

Students interested in qualifying for scholarships &/or applying for visas outside the U.S. should apply and submit the application documents/test scores by the priority deadline

*International freshmen applicants will not be accepted for Summer semester.


University of Houston-Clear Lake

University of Houston-Clear Lake

2700 Bay Area Blvd
Houston, TX 77058
Phone: 281-283-7600

About UHCL



Hybrid programs combine the flexibility and convenience of online learning with the benefits of in-person instruction.

Accreditations and Distinctions

AACSB Accredited The College of Business at the University of Houston-Clear Lake holds both business and separate accounting accreditation with The Association to Advance Collegiate Schools of Business (AACSB) International. Recognition by AACSB symbolizes the commitment to continuous improvement of educational quality, regional engagement with business partners, and the effectiveness of our societal impact. AACSB holds its member institutions to standards of excellence as interpreted by peer review teams, accreditation committees, and Board of Directors. Fewer than 1 percent of the business schools in the world, and only one other public university in the Houston region, have earned both business and separate accounting accreditation.

Marketing B.S. Faculty

Altan Erdem
Altan Erdem

Altan S. Erdem

Professor of Marketing,

Contact number: 281-283-3199
Office: B3121

Altan S. Erdem Faculty Bio

Lynn Place
Lynn Place

Lynn Place

Lecturer in Marketing,

Contact number: 281-283-3219

Lynn Place Faculty Bio

Leroy Robinson, Jr.
Leroy Robinson

Leroy Robinson, Jr.

Associate Professor of Marketing,

Contact number: 281-283-3209
Office: Bayou Building, Suite 3121, Room 14

Leroy Robinson, Jr. Faculty Bio

L. Jean Walker
L. Jean Walker

L. Jean Walker

Professor of Marketing,

Contact number: 281-283-3194
Office: B3121

L. Jean Walker Faculty Bio

Grace F. Yu-Buck
Grace Yu-Buck

Grace Fang Yu-Buck

Assistant Professor of Marketing,

Contact number: 281-283-3204
Office: B3121

Grace Fang Yu-Buck Faculty Bio