Marketing B.S.

Learn to Create the Market Strategies that Industries Need

Marketing is more than a job — it's a crucial business function. UHCL's Bachelor of Science in Marketing provides the education necessary to succeed in advertising, event management, advertising, marketing research, public relations, social media and more. Discover the science and art of marketing strategy, while learning fundamental principles of advertising and promotion. In your coursework, you'll explore consumer behavior, and study marketing channels and distribution. You will learn to plan and conduct market research, as well as study distribution channels and logistics.

Get Connected. Get in the Game.

A Bachelor of Science in Marketing from UHCL will prepare you for multiple careers within the marketing world, whether your objective is to begin a new career or bolster an existing career. Joining the UHCL student chapter of the American Marketing Association connects students with important Houston companies and fellow marketing students to get you started on your career path. UHCL's internships and co-op programs will help set you up for long-term success in marketing. Finally, UHCL faculty, who are all active professionals in the field, provide unique perspectives, marketing expertise, cultural diversity and a wealth of experience.

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Admission Requirements

We're excited that you want to enroll in University of Houston-Clear Lake as a student in our College of Business. Find out the steps you need to take as you begin the admissions process. We’re excited that you want to enroll in UHCL’s College of Business. Find out what it takes to join us.



Degree Requirements

Understanding the classes you need to take for your degree in the College of Business is crucial to planning out your education. Learn how you can pursue success at University of Houston-Clear Lake.
Degree Plan
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Cost Information

Put your budding business degree to work with an analysis of the potential costs of your UHCL degree.


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Deadlines for Applying

  • Freshman Deadlines
  • Fall

    Priority - February 1
    Final - August 1

  • Spring

    Priority - September 1
    Final - December 1


  • Transfer Deadlines
  • Spring 2018
    Priority – January 4
    Final – January 16
  • Summer 2018
    Priority Deadline (Summer I and II)– May 22
    Final (Summer I) – June 5
    Final (Summer II) – July 9
  • Fall 2018
    Priority – August 13
    Final – August 27

Summer I and II Priority Application deadline for undergraduate transfer, former and non-degree seeking undergraduate/graduate students. Students who apply after this date must submit all required documentation with their paper application in the Office of Admissions and will be processed for late registration.
  • International Deadlines
  • Fall

    Priority – March 1
    Final  – June 1

  • Spring*

    Priority – August 1
    Final – November 1

  • Summer

    Priority – February 1
    Final – April 1

*The application deadline for Spring 2018 Undergraduate applicants has been extended to December 13, 2017. Students who are in the U.S. and interested in applying for the Spring 2018 semester should contact dumbre@uhcl.edu for the application and application requirements. Students will not be able to apply online for the Spring 2018 semester.

Students interested in qualifying for scholarships &/or applying for visas outside the U.S. should apply and submit the application documents/test scores by the priority deadline

Freshman will not be accepted for Summer semester


Locations

  University of Houston-Clear Lake
 

University of Houston-Clear Lake

2700 Bay Area Blvd
Houston, TX 77058
Phone: 281-283-7600

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  Hybrid
 

Hybrid

Hybrid programs combine the flexibility and convenience of online learning with the benefits of in-person instruction.

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Accreditations and Distinctions

aacsb University of Houston-Clear Lake is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business.


Marketing B.S. Faculty

Altan Erdem
Altan Erdem

Altan S. Erdem

Professor of Marketing,
Business

Contact number: 281-283-3199
Email: Erdem@UHCL.edu
Office: B3121

Faculty Bio

Leroy Robinson, Jr.
Leroy Robinson

Leroy Robinson, Jr.

Associate Professor of Marketing,
Business

Contact number: 281-283-3209
Email: robinsonjr@uhcl.edu
Office: Bayou Building, Suite 3121, Room 14

Faculty Bio

L. Jean Walker
Jean Walker

Jean Walker

Professor of Marketing,
Business

Contact number: 281-283-3194
Email: walker@uhcl.edu
Office: Bayou Building, Suite 3321

Faculty Bio