Develop the Marketing Strategies that Organizations Need
Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers – and do so more effectively than competitors. As a marketing major, students will learn how to (a) identify and understand target customers and (b) design, price and deliver a product offering to meet their needs and desires.
Flexible Program Design to Meet Your Personal Interests
In your coursework, you will explore consumer behavior, study marketing channels and distribution, and learn the value of marketing research for effective decision-making.
Flexibility in program design to address individual areas of interest is assured by
a variety of marketing electives including retailing, integrated marketing communications,
services marketing, sports marketing, social media marketing, sales management, brand
management, and international marketing. Marketing faculty provide unique perspectives,
marketing expertise, cultural diversity and a wealth of experience.
What Will I do With My Degree?
UHCL's Bachelor of Science in Marketing provides the education necessary to succeed in sales, advertising, retailing, marketing research, customer service, social media and more.
Get Connected. Get in the Game.
A Bachelor of Science in Marketing from UHCL will prepare you for multiple careers within the marketing world, whether your objective is to begin a new career or bolster an existing career. We encourage students to expand their professional contacts through networking. Joining the UHCL student chapter of the American Marketing Association connects students with important Houston companies and fellow marketing students to get you started on your career path.
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Deadlines for Applying
- Freshman Deadlines
Priority - February 1
Final - August 1
Deadline Extension for Fall 2018 - August 13
Priority - September 1
Final - December 1
Priority - February 1
Final Summer I - June 10
Final Summer II - July 15
- Transfer Deadlines
Fall 2018Priority – August 13
Final – August 27
Spring 2019Priority – January 14
Final and Session Start – January 22
Summer 2019Priority Deadline (Summer I and II)– May 28
Final (Summer I) – June 10
Final (Summer II) – July 15
Fall 2019Priority - August 12
Final and Session Start - August 26
Summer I and II Priority Application deadline for undergraduate transfer, former and non-degree seeking undergraduate/graduate students. Students who apply after this date must submit all required documentation with their paper application in the Office of Admissions and will be processed for late registration.
- International Deadlines
Priority – March 1
Final – June 1
Priority – August 1
Final – November 1
Priority – February 1
Final – April 20
Students interested in qualifying for scholarships &/or applying for visas outside the U.S. should apply and submit the application documents/test scores by the priority deadline
International freshmen applicants will not be accepted for Summer semester.
Accreditations and Distinctions
|University of Houston-Clear Lake is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business.|