Marketing B.S. | University of Houston-Clear Lake

Develop the Marketing Strategies That Organizations Need

Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers – and do so much more effectively than competitors. As a marketing major, students will learn how to (a) identify and understand target customers and (b) design, price and deliver a product offering to meet their needs and desires.

Flexible Program Design to Meet Your Personal Interests

In your coursework, you will explore consumer behavior, study marketing channels and distribution, and learn the value of marketing research for effective decision-making.

Flexibility in program design to address individual areas of interest is assured by a variety of marketing electives including retailing, integrated marketing communications, services marketing, sports marketing, social media marketing, sales management, brand management, and international marketing.

Major Checklist and Marketing Electives

Marketing faculty provide unique perspectives, marketing expertise, cultural diversity and a wealth of experience.

What Will I Do With My Degree?
UHCL's Bachelor of Science in Marketing provides the education necessary to succeed in sales, advertising, retailing, marketing research, customer service, social media and more.

Get Connected. Get in the Game.
A Bachelor of Science in Marketing from UHCL will prepare you for multiple careers within the marketing world, whether your objective is to begin a new career or bolster an existing career. We encourage students to expand their professional contacts through networking. Joining the UHCL student chapter of the American Marketing Association connects students with important Houston companies and fellow marketing students to get you started on your career path.

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Admission Requirements

We're excited that you want to enroll in University of Houston-Clear Lake as a student in our College of Business. Find out the steps you need to take as you begin the admissions process. We’re excited that you want to enroll in UHCL’s College of Business. Find out what it takes to join us.

Degree Requirements

Understanding the classes you need to take for your degree in the College of Business is crucial to planning out your education. Learn how you can pursue success at University of Houston-Clear Lake.

Degree Plan Degree Map Course Description Minor in Marketing

Cost Information

Put your budding business degree to work with an analysis of the potential costs of your UHCL degree.

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Deadlines for Applying

Freshman Deadlines
Summer 2020

Priority - February 1
Final (Summer Session I) - June 8
Final (Summer Session II) - July 13
Fall 2020

Priority - February 1
Final - August 1
Spring 2021

Priority - September 1
Final - December 1

Transfer Deadlines
Summer 2020

Priority – May 25
Final (Summer Session I) – June 8
Final (Summer Session II) – July 13
Fall 2020

Priority - August 1
Final - August 21
Spring 2021

Priority - January 4
Final - January 19

Online applications close for transfer students after the Priority Deadline. Students who apply after the priority deadline must submit all required documentation with their paper application to the Office of Admissions and will be processed for late registration.

International Deadlines
Fall

Priority – March 1
Final – June 1
Spring

Priority – August 1
Final – November 1
Summer*

Priority – February 1
Final – April 20

Students interested in qualifying for scholarships &/or applying for visas outside the U.S. should apply and submit the application documents/test scores by the priority deadline

*International freshmen applicants will not be accepted for Summer semester.