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Marketing B.S.

Develop the Marketing Strategies That Organizations Need

Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers - and do so much more effectively than competitors. As a marketing major, students will learn how to (a) identify and understand target customers and (b) design, price and deliver a product offering to meet their needs and desires.

Flexible Program Design to Meet Your Personal Interests

In your coursework, you will explore consumer behavior, study marketing channels and distribution, and learn the value of marketing research for effective decision-making.

Flexibility in program design to address individual areas of interest is assured by a variety of marketing electives including retailing, integrated marketing communications, services marketing, sports marketing, social media marketing, sales management, brand management, and international marketing.

Marketing faculty provide unique perspectives, marketing expertise, cultural diversity and a wealth of experience.

What Will I Do With My Degree?

UHCL's Bachelor of Science in Marketing provides the education necessary to succeed in sales, advertising, retailing, marketing research, customer service, social media and more.

Get Connected. Get in the Game.

A Bachelor of Science in Marketing from UHCL will prepare you for multiple careers within the marketing world, whether your objective is to begin a new career or bolster an existing career. We encourage students to expand their professional contacts through networking. Joining the UHCL student chapter of the American Marketing Association connects students with important Houston companies and fellow marketing students to get you started on your career path.

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Admission Requirements

We're excited that you want to enroll in University of Houston-Clear Lake as a student in our College of Business. Examine the important steps in the admissions process today.

Degree Requirements

Understanding the classes you need to take for your degree in the College of Business is crucial to planning out your education. Learn how you can pursue success at University of Houston-Clear Lake.

Marketing, B.S. Minor in Marketing

Cost Information

Put your budding business degree to work with an analysis of the potential costs of your UHCL degree.

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Deadlines for Applying

Freshman Deadlines
Fall

Priority - July 15
Final - August 1
Spring

Priority - November 1
Final - December 1
Summer

Priority - March 1
Final (Summer Session I & II) - May 1

Transfer Deadlines
Spring 2023

Priority - December 1
Final - January 9
Returning UHCL Students - January 11
Summer 2023

Priority - May 1
Final (Summer Session I) - May 24
Final (Summer Session II) - June 30
Fall 2023

Priority - August 1
Final - August 14
Returning UHCL Students - August 16

International Deadlines
Fall

Final Deadline - April 1
Document Deadline - April 15

Early Deadline - February 4 (Computer Science, Computer Information System, Data Science, Software Engineering)
Document Deadline - February 15
Spring

Final Deadline - October 1
Document Deadline - October 15

Early Deadline - August 1 (Computer Science, Computer Information System, Data Science, Software Engineering)
Document Deadline - August 15
Summer*

Final Deadline - March 1
Document Deadline - March 15

Early Deadline - February 4 (Computer Science, Computer Information System, Data Science, Software Engineering)
Document Deadline - February 15

For more information regarding deferring your application, please visit Deferring International Admission.

Students interested in qualifying for scholarships &/or applying for visas outside the U.S. should apply and submit the application documents/test scores by the priority deadline

*International freshmen applicants will not be accepted for Summer semester.

Locations

University of Houston-Clear Lake

2700 Bay Area Blvd
Houston, TX 77058
Phone: 281-283-7600

About UHCL

Hybrid

Hybrid programs combine the flexibility and convenience of online learning with the benefits of in-person instruction.

Accreditations and Distinctions

The College of Business at the University of Houston-Clear Lake holds both business and separate accounting accreditation with The Association to Advance Collegiate Schools of Business (AACSB) International. Recognition by AACSB symbolizes the commitment to continuous improvement of educational quality, regional engagement with business partners, and the effectiveness of our societal impact. AACSB holds its member institutions to standards of excellence as interpreted by peer review teams, accreditation committees, and Board of Directors. Fewer than 1 percent of the business schools in the world, and only one other public university in the Houston region, have earned both business and separate accounting accreditation.