Develop the Marketing Strategies That Organizations Need
Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers - and do so much more effectively than competitors. As a marketing major, students will learn how to (a) identify and understand target customers and (b) design, price and deliver a product offering to meet their needs and desires.
Flexible Program Design to Meet Your Personal Interests
In your coursework, you will explore consumer behavior, study marketing channels and distribution, and learn the value of marketing research for effective decision-making.
Flexibility in program design to address individual areas of interest is assured by
a variety of marketing electives including retailing, integrated marketing communications,
services marketing, sports marketing, social media marketing, sales management, brand
management, and international marketing.
Marketing faculty provide unique perspectives, marketing expertise, and a wealth of experience.
What Will I Do With My Degree?
UHCL's Bachelor of Science in Marketing provides the education necessary to succeed in sales, advertising, retailing, marketing research, customer service, social media and more.
Get Connected. Get in the Game.
A Bachelor of Science in Marketing from UHCL will prepare you for multiple careers
within the marketing world, whether your objective is to begin a new career or bolster
an existing career. We encourage students to expand their professional contacts through
networking. Joining the UHCL student chapter of the American Marketing Association connects students with important Houston companies and fellow marketing students
to get you started on your career path.
Request InfoHow to ApplyVisit
We're excited that you want to enroll in University of Houston-Clear Lake as a student in our College of Business. Examine the important steps in the admissions process today.
- How to Apply as a Freshman Student
- How to Apply as a Transfer Student
- How to Apply as an International Student
Understanding the classes you need to take for your degree in the College of Business
is crucial to planning out your education. Learn how you can pursue success at University
of Houston-Clear Lake.
Marketing, B.S. Minor in Marketing
Put your budding business degree to work with an analysis of the potential costs of your UHCL degree.
Deadlines for Applying
- Freshman Deadlines
Priority - July 15
Final - August 1
Priority - November 1
Final - December 1
Priority - March 1
Final (Summer Session I & II) - May 1
- Transfer Deadlines
Summer 2024Priority - May 1
Summer I Final - May 22
Summer II Final - June 28
Fall 2024Priority - August 1
Final - August 12
Returning UHCL Students - August 14
Spring 2025Priority - December 1
Final - January 6
Returning UHCL Students - January 8
- International Deadlines
Deadline - May 1
Deadline - October 1
Deadline - April 1
For more information regarding deferring your application, please visit Deferring International Admission.
Students interested in qualifying for scholarships &/or applying for visas outside the U.S. should apply and submit the application documents/test scores by the priority deadline
*International freshmen applicants will not be accepted for Summer semester.
Hybrid programs combine the flexibility and convenience of online learning with the benefits of in-person instruction.
Accreditations and Distinctions
The College of Business at the University of Houston-Clear Lake holds both business and separate accounting accreditation with The Association to Advance Collegiate Schools of Business (AACSB) International. Recognition by AACSB symbolizes the commitment to continuous improvement of educational quality, regional engagement with business partners, and the effectiveness of our societal impact. AACSB holds its member institutions to standards of excellence as interpreted by peer review teams, accreditation committees, and Board of Directors. Fewer than 1 percent of the business schools in the world, and only one other public university in the Houston region, have earned both business and separate accounting accreditation.