Grace Fang Yu-Buck, Ph.D.

Biography

Dr. Yu-Buck is an assistant professor of marketing. Her research focuses on understanding how language influences the perceptions, attitudes, and choices of customers. The methodological techniques she has used include natural language processing algorithms, experiments, and qualitative research methods.

She has published articles in academic journals such as Journal of Business Research, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Young Consumers, etc.

Currently, she teaches Principles of Marketing, Consumer Behavior, and Marketing Research.