Anna Klyueva, Ph.D.

Biography

Anna Klyueva, a professor of communication and public relations, teaches in the Communication and Digital Media Studies programs. Her research interests include: 

• International and global strategic communication.
• Public relations and social media.
• Public diplomacy.

Her professional experience includes broadcast journalism, strategic communication, and management in the airline industry and nonprofit organizations such as Mercy Corps, HIV Alliance and ITServe in Russia, Central Asia, and the United States.

Curriculum Vitae 

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Areas of Expertise

• Strategic communication
• Global public relations and public diplomacy
• Health communication
• Media transparency

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Publications

Selected Publications:

• Hameed, S., Klyueva, A., Kusters, I., & Dean, J. (2025). Examining the roles of communication and trust in patient-provider relationships and their association with patient satisfaction with care. Health Communication, 40(14), 3226-3237. https://doi.org/10.1080/10410236.2025.2502456
• Klyueva, A., & Ngondo, P.S. (2023). Perceptions of ethically ambiguous public relations practices on social media: A view from Zimbabwe. Communicare: Journal of Communication Studies in Africa, 42(1), 81-96. https://doi.org/10.36615/jcsa.v42i1.1557
• Kusters, I., Dean, J., Gutierrez, A., Sommer, M., & Klyueva, A. (2022). Spanish-language communication of COVID-19 information across US local health department websites. Journal of Racial and Ethnic Health Disparities. https://doi.org/10.1007/s40615-022-01428-x
• Kice, B., & Klyueva, A. (2022). Asking for trouble with pure accommodation: Paracrises as rhetorical situations. Public Relations Review, 48(4), 102210. https://doi.org/10.1016/j.pubrev.2022.102210
• Ngondo, P.S., & Klyueva, A. (2022). Toward an Ubuntu-centered approach to health communication theory and practice. The Review of Communication, 22(1), 25-41. https://doi.org/10.1080/15358593.2021.2024871
• Kusters, I., Dean, J., Gutierrez, A., Sommer, M., & Klyueva, A. (2021). Assessment of COVID-19 website communication in languages other than English by local health departments in the United States. Health Communication. https://doi.org/10.1080/10410236.2021.2017109
• Ngondo, P., & Klyueva, A. (2019). Fear appeals in road safety advertising: An analysis of the controversial social marketing campaign in Russia. Russian Journal of Communication, 11(2), 167-183. https://doi.org/10.1080/19409419.2018.1555772
• Klyueva, A., & Mikhaylova, A. (2017). Building the Russian World: Cultural diplomacy of the Russian language and cultural identity. JOMEC Journal: Journalism, Media and Cultural Studies, 11, 127-143. https://doi.org/10.18573/j.2017.10143
• Klyueva, A. (2016). Taming online political engagement in Russia: Disempowered publics, empowered state and challenges of the Fully Functioning Society. International Journal of Communication, 10, 4661-4680.
• Klyueva, A., & Tsetsura, K. (2015). Economic foundations of morality: Questions of transparency and ethics in Russian journalism. Central European Journal of Communication, 1 (14), 21-36.
• Yang, A., Klyueva, A., & Taylor, M. (2012). Beyond a dyadic approach to public diplomacy: Understanding relationships in the multipolar world. Public Relations Review, 38(5), 652-664.
• Beard, F., & Klyueva, A. (2010). George Washington Hill and the 'Reach for a Lucky…' campaign. Journal of Historical Research in Marketing, 2(2), 148-165.

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Courses (Current Academic Year)

• DMST5330/COMM4323 Strategic Campaigns
• DMST5232 Communication and Media Research Methods
• COMM3320 Principles of Public Relations

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Awards and Accomplishments

• 2025, Scholarship to Improve Higher Education Award, Center for Faculty Development, "Teaching Critical Strategic Thinking Through the DASA Model," published in the Journal of Public Relations Education, 10(1), 79-107.
• 2024, University Faculty Fellowship Award awarded by the Office of the Provost faculty for their accomplishments and contributions to the University of Houston-Clear Lake through exemplary teaching, research, and service.
• 2022, Top Faculty Paper in Public Relations, “Honoring Ubuntu’s Place: Toward an Afro-Centric Approach to Public Relations,” National Communication Association.
• 2019: Instructional Innovation Award, “Learning Through Simulation: Professional Socialization of Communication Students,” UHCL Center for Faculty Development.
• 2014: Top Faculty Paper in Public Relations, “The Presence of the Past in Public Diplomacy: Problematizing the Use of Soft Power in Public Diplomacy Conceptualizations,” National Communication Association, Public Relations Division.
• 2011: Literati Network Award for Excellence/Top Highly Commended Article 2011, “George Washington Hill and the ‘Reach for a Lucky…’ Campaign,” Journal of Historical Research in Marketing.

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