Minor in Marketing
A Marketing Minor Is an Asset to Almost Any Major
Marketing is essential for virtually every type of company and organization. As the
revenue-generating arm of the company, marketing is responsible for developing and
implementing strategies to offer products and services to meet the needs of customers
– and do so more effectively than competitors. A minor in marketing from University
of Houston-Clear Lake will provide you with a consumer-oriented way of thinking and
an overview of marketing activities that can promote long-term success for any business.
A marketing minor is the value-added to your major field of study.
Apply for a Minor
Flexible Course Offerings to Meet Your Personal Interests
Students minoring in marketing will learn about customer behavior and learn how to
communicate effectively with target audiences. Flexibility in program design to address
individual areas of interest is assured by a variety of marketing electives including
retailing, integrated marketing communications, services marketing, sports marketing,
social media marketing, sales management, brand management, and international marketing.
Marketing faculty provide unique perspectives, marketing expertise, and a wealth of
Get Connected. Get in the Game.
A minor in marketing from UHCL will complement a variety of careers in the business world, whether your objective is to begin a new career or bolster an existing career. We encourage students to expand their professional contacts through networking. Joining the UHCL student chapter of the American Marketing Association connects students with important Houston companies and marketing students to get you started on your career path.
Each course of study in the College of Business here at University of Houston-Clear Lake has specific degree requirements you must fulfill to graduate. Find out more today.
Hybrid programs combine the flexibility and convenience of online learning with the benefits of in-person instruction.
Accreditations and Distinctions
The College of Business at the University of Houston-Clear Lake holds both business and separate accounting accreditation with The Association to Advance Collegiate Schools of Business (AACSB) International. Recognition by AACSB symbolizes the commitment to continuous improvement of educational quality, regional engagement with business partners, and the effectiveness of our societal impact. AACSB holds its member institutions to standards of excellence as interpreted by peer review teams, accreditation committees, and Board of Directors. Fewer than 1 percent of the business schools in the world, and only one other public university in the Houston region, have earned both business and separate accounting accreditation.