Minor in Marketing

A Marketing Minor Is an Asset to Almost Any Major

Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers – and do so more effectively than competitors. A minor in marketing from University of Houston-Clear Lake will provide you with a consumer-oriented way of thinking and an overview of marketing activities that can promote long-term success for any business. A marketing minor is the value-added to your major field of study.

Minor Checklist and Marketing Electives Apply for a Minor

Flexible Course Offerings to Meet Your Personal Interests

Students minoring in marketing will learn about customer behavior and learn how to communicate effectively with target audiences. Flexibility in program design to address individual areas of interest is assured by a variety of marketing electives including retailing, integrated marketing communications, services marketing, sports marketing, social media marketing, sales management, brand management, and international marketing. Marketing faculty provide unique perspectives, marketing expertise, cultural diversity and a wealth of experience. 

Get Connected. Get in the Game.

A minor in marketing from UHCL will complement a variety of careers in the business world, whether your objective is to begin a new career or bolster an existing career. We encourage students to expand their professional contacts through networking. Joining the UHCL student chapter of the American Marketing Association connects students with important Houston companies and marketing students to get you started on your career path.

Major in Marketing



Degree Requirements

Each course of study in the College of Business here at University of Houston-Clear Lake has specific degree requirements you must fulfill to graduate. Find out more today.
Minor Plan


Locations

  University of Houston-Clear Lake
 

University of Houston-Clear Lake

2700 Bay Area Blvd
Houston, TX 77058
Phone: 281-283-7600

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  Hybrid
 

Hybrid

Hybrid programs combine the flexibility and convenience of online learning with the benefits of in-person instruction.

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Accreditations and Distinctions

aacsb University of Houston-Clear Lake is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business.


Minor in Marketing Faculty

Altan Erdem
Altan Erdem

Altan S. Erdem

Professor of Marketing,
Business

Contact number: 281-283-3199
Email: Erdem@UHCL.edu
Office: B3121

Faculty Bio

Lynn Place
Lynn Place

Lynn Place

Lecturer in Marketing,
Business

Contact number: 281-283-3219
Email: place@uhcl.edu

Faculty Bio

Leroy Robinson, Jr.
Leroy Robinson

Leroy Robinson, Jr.

Associate Professor of Marketing,
Business

Contact number: 281-283-3209
Email: robinsonjr@uhcl.edu
Office: Bayou Building, Suite 3121, Room 14

Faculty Bio

L. Jean Walker
Jean Walker

Jean Walker

Professor of Marketing,
Business

Contact number: 281-283-3194
Email: walker@uhcl.edu
Office: Bayou Building, Suite 3321

Faculty Bio