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Accessible Email Communications

Guidelines

  • Use clear subject lines that are concise and descriptive so recipients know what to expect.
  • Don't use graphics only or text embedded in images. Important information should be provided in actual text, not within images.
  • Structure content with headings and bullet or number lists to break up long text into logical sections.
  • Use descriptive link text (Example: "Register for the Spring Event" instead of "Click here")
  • Provide alt text for images so screen reader users understand the image's purpose
  • Don't use color as the only way to convey meaning (Example: using red as meaning "urgent")
  • Use proper color contrast.
  • Use accessible fonts and sizes. Use simple, readable fonts and ensure text is large enough to read comfortably.
  • Write in plain language. Plain language makes it easier for all users to read and understand web content. Plain language may be especially helpful to English language learners, people with certain disabilities, and others.
  • Test with assistive technologies. Run accessibility checkers.

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