Healthcare Marketing Undergraduate Certificate

Grow healthcare organizations through strategic marketing.

This graduate certificate is designed to be completed as part of the B.S. Healthcare Administration, B.S. Marketing, or B.S. General Business major.

• Students in other degree programs may also be able to incorporate this certificate if their program allows sufficient elective coursework.
• Non-degree students are welcome to enroll in and complete this certificate.

The Healthcare Marketing undergraduate certificate prepares students to connect healthcare services with the communities they serve. Through marketing, communication, and healthcare-focused coursework, you’ll build skills in market analysis, branding, and patient engagement — helping organizations strengthen outreach, visibility, and growth in competitive healthcare markets.

Who Should Enroll?

Students who want to:

• Work in healthcare marketing, communications, outreach, or service-line growth
• Learn to craft messaging that resonates with patients, families, and communities
• Strengthen professional communication and presentation abilities
• Develop practical marketing skills while understanding healthcare audiences
• Add a standout credential alongside a healthcare or business major

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Career-Ready Skills

• Conduct basic market and audience analysis for healthcare services
• Develop marketing strategies aligned to organizational goals and patient needs
• Create clear, professional messaging across channels and stakeholders
• Support branding, outreach, and engagement initiatives in service organizations
• Strengthen collaboration with clinical, administrative, and community partners
• Communicate value propositions with accuracy, empathy, and professionalism

Career Paths

• Marketing Coordinator (healthcare)
• Communications Specialist / Coordinator
• Patient Engagement Coordinator
• Outreach or Community Relations Assistant
• Business Development Support (healthcare)

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Admission Requirements

Ready to submit your application to the University of Houston-Clear Lake's College of Business? Make sure you have what it takes as you begin the admissions process.

For current UHCL students, no additional application form is required — simply register for the courses.

• How to Apply as a Freshman Student
• How to Apply as a Transfer Student
• How to Apply as an International Student

Cost Information

Start your college budget today with a look at possible costs for your degree from the UHCL College of Business.

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Deadlines for Applying

*International freshmen applicants will not be accepted for Summer semester.

For more information regarding deferring your application, please visit Deferring International Admission.

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