Skip Top Navigation

Strategic Objectives

Supported by the four Strategic Themes, the strategic plan includes 15 objectives spread across four different university perspectives. These objectives act as the road map of the plan and are linked to each other, indicating how the accomplishment of one leads to the success of another. This flow is detailed in the following strategy map.

Strategy Map

Perspective 1 - Organizational Capacity

Objective 1: Improve Value of Diversity and Inclusion

Improve value of diversity and inclusion by fostering a campus culture that promotes an environment of respect and appreciates individual differences along varying dimensions thus minimizing cultural biases and systemic inequities.

Intended Result:

  • Improved foundational understanding of diversity

Objective 2: Improve Technology

Recognize the central role that technology plays in academic and support units across the institution by enhancing the use of emerging technology.

Intended Result:

  • Increased capacity for exploring new technology

Objective 3: Improve Learning Resources

Develop resources that will enable the community-at-large to achieve their academic and career goals, such as internship opportunities, career advising, professional development, study support, study abroad opportunities and faculty engagement in student spaces. Increase on-and-off campus resources that will enhance experiences for traditional and non-traditional students.

Intended Results:

  • Increased scholarship opportunities through increase of funding
  • Improved experiential learning
  • Increased number of program opportunities

Objective 4: Improve Learning Workload Management

Create work environments for faculty and staff that align with their duties, incentivize creativity, break down silos and strive for efficiency.

Intended Results:

  • Improved alignment between employee workloads and responsibilities
  • Improved alignment between workload metrics and performance 

Perspective 2 - University Process

Objective 5: Improve Campus Diversity

Develop competencies and capacities that recognize individuals and groups with diverse backgrounds and experiences. Infuse diversity into learning, training and outreach opportunities to increase critical and flexible thinking skills, use of multiple perspectives, global awareness and cross-cultural competency.

Intended Results:

  • Increased student, faculty and staff engagement in diversity and inclusion initiatives
  • Enhanced integration of diversity across university activities

Objective 6: Improve Collaborative Community Presence

To improve alignment of resources with priorities and increase revenue, UHCL must create innovative, collaborative programs which engage our internal and external partners while valuing diversity and inclusiveness.  Collaborative partnerships focus on increasing the scope of university initiatives and engaging key participants in achieving its mission.

Intended Results:

  • Constituents participate in collaborative programming
  • Leverage and increase the number of collaborations with external partners

Objective 7: Improve Student Experience Process

Increase access, success and engagement pathways for all types of students, including domestic, international, residential, commuter, graduate and undergraduate students.

Intended Results:

  • Improve and increase campus activities and initiatives to enroll, retain and graduate students
  • Improve the development of student marketable skills with new learning opportunities

Objective 8: Improve Business/Academic Operations

Increase productivity for all resources required to support business and academic operations.

Intended Results:

  • Access to data warehouse
  • Access to data visualization tools
  • Managers have process improvement targets

Objective 9: Improve Communication

Create a multi-channel learning of sharing information with internal and external audiences. Provide guidance and instruction to all university partners regarding how we may effectively and efficiently communicate university messaging. Include personnel from across the institution in the process of creating, disseminating and implementing communications processes.

Intended Results:

  • Use at least three channels for all communication efforts
  • Align enrollment communications with recruitment/retention goals
  • Consistent messages are created and disseminated

Perspective 3 - Resource Stewardship

Objective 10: Increase Revenue

Generate new direct revenue that exceeds the value of resources required to implement those strategic initiatives.

Intended Results:

  • Increase and retain student enrollment.
  • Increase non-tuition revenue.

Objective 11: Improve Alignment

Knowledgeable and skilled faculty, staff and administrators created through an environment that actively encourages continued development to support the university’s strategic goals. Analyze scores to make measurable decisions that ensure the alignment of programs and initiatives with strategic objectives.

Intended Results:

  • University initiative process aligns resources with alignment score
  • Annual gainsharing model based on metric achievement based on department strategic target.
  • Annual stretch goals.

Objective 12: Reduce Costs

Develop and implement processes that reduce the resources, per outcome, required by the program. Optimize resources and operations to reduce operating costs.

Intended Result:

  • Decreased average operating costs

Perspective 4 - Students and Stakeholders

Objective 13: Improve UHCL Experience

The UHCL experience is about increased partnerships with alumni, improved student demonstration of acquired skills and experiences, and increased faculty and staff connections with students through research, instruction and service learning.

Intended Result:

  • Increased integrated learning opportunities among faculty, staff and students

Objective 14: Improve Innovation

Support opportunities that foster an environment that promotes the creation of new and/or improved solutions to real-world problems, issues or challenges. This innovative culture requires creativity, multiple perspectives and expertise, flexibility and willingness to embrace risks.

Intended Results:

  • Develop academic and service opportunities that are solution-focused, creative and include multiple perspectives
  • Increase collaborative partners

Objective 15: Increase University Recognition

Increase the university’s presence as an educational opportunity, community resource, online service provider and regional economic driver.  Increase the university’s presence as an educational content expert. Elevate the university’s brand to be consistent across all platforms and audiences.

Intended Results:

  • Maintained or improved university ranking
  • Increased resources to support institutional development
  • Internal and external brand recognition



  • Office of University Strategy and Transformation

    Phone: 281-283-2303

    SSCB 3.203
    2700 Bay Area Blvd.
    Houston, TX 77058

    Office Hours
    Monday - Friday
    9 a.m. - 5 p.m.