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Strategic Objectives

The University of Houston-Clear Lake Impact 2025 and Beyond strategic plan uses a three Ts Formula for achieving success: Transform, Translate and Transcend. Each university objective is aligned to one of the Three Ts to indicate its focus within the strategic plan.


We transform student lives through experiential learning and workforce readiness, using highly credentialed faculty with real-world  experience and growth-oriented professional staff, focusing upon all of the communities we serve, first-generation students, and lifelong learners.

Improve Learning Workload Management

Create work environments for faculty and staff that align with their duties, incentivize creativity, break down silos and strive for efficiency.

Intended Results:

  • Improved alignment between employee workloads and responsibilities
  • Improved alignment between workload metrics and performance 

Improve Student Experience Process

Increase access, success and engagement pathways for all types of students, including domestic, international, residential, commuter, graduate and undergraduate students.

Intended Results:

  • Improve and increase campus activities and initiatives to enroll, retain and graduate students
  • Improve the development of student marketable skills with new learning opportunities

Improve Business/Academic Operations

Increase productivity for all resources required to support business and academic operations.

Intended Results:

  • Access to data warehouse
  • Access to data visualization tools
  • Managers have process improvement targets

Improve Value of Welcoming Culture

Improve value of a welcoming university environment by fostering a campus culture that promotes an environment of respect and appreciates individual differences thus maximizing the potential contributions of all.

Intended Result:

  • Improve foundational understanding of cultural and global differences.

Improve Cultural and Global Awareness

Develop competencies and capacities that recognizes individuals and groups from different backgrounds and experiences and incorporates cultural and global awareness into academic and co-curricular opportunities as a means of increasing critical and flexible thinking skills, use of multiple perspectives, global awareness, and cross-cultural competency.

Intended Results:

  • Increased engagement of faculty and staff related to:
    • Knowledge of Cultural Worldview Frameworks
    • Knowledge of Cultural Communication Styles
    • Knowledge of Cultural Point of View



We translate knowledge to actionable solutions and interventions by generating, applying and communicating best practices, research, and discovery learning through multidisciplinary approaches to solve crucial institutional, social, and scientific problems.

Improve Technology

Recognize the central role that technology plays in academic and support units across the institution by enhancing the use of emerging technology.

Intended Result:

  • Increased capacity for exploring new technology

Improve Communication

Create a multi-channel learning of sharing information with internal and external audiences. Provide guidance and instruction to all university partners regarding how we may effectively and efficiently communicate university messaging. Include personnel from across the institution in the process of creating, disseminating and implementing communications processes.

Intended Results:

  • Use at least three channels for all communication efforts
  • Align enrollment communications with recruitment/retention goals
  • Consistent messages are created and disseminated

Increase Revenue

Generate new direct revenue that exceeds the value of resources required to implement those strategic initiatives.

Intended Results:

  • Increase and retain student enrollment.
  • Increase non-tuition revenue.

Improve Alignment

Knowledgeable and skilled faculty, staff and administrators created through an environment that actively encourages continued development to support the university’s strategic goals. Analyze scores to make measurable decisions that ensure the alignment of programs and initiatives with strategic objectives.

Intended Results:

  • University initiative process aligns resources with alignment score
  • Annual gainsharing model based on metric achievement based on department strategic target.
  • Annual stretch goals.

Reduce Costs

Develop and implement processes that reduce the resources, per outcome, required by the program. Optimize resources and operations to reduce operating costs.

Intended Result:

  • Decreased average operating costs


We transcend individual and institutional boundaries to collaborate across industry and community partnerships to develop our economy, our educational systems, our physical and social ecology, and our quality of life.

Improve Learning Resources

Develop resources that will enable the community-at-large to achieve their academic and career goals, such as internship opportunities, career advising, professional development, study support, study abroad opportunities and faculty engagement in student spaces. Increase on-and-off campus resources that will enhance experiences for traditional and non-traditional students.

Intended Results:

  • Increased scholarship opportunities through increase of funding
  • Improved experiential learning
  • Increased number of program opportunities

Improve Collaborative Community Presence

To improve alignment of resources with priorities and increase revenue, UHCL must create innovative, collaborative programs which engage our internal and external partners while valuing diversity and inclusiveness.  Collaborative partnerships focus on increasing the scope of university initiatives and engaging key participants in achieving its mission.

Intended Results:

  • Constituents participate in collaborative programming
  • Leverage and increase the number of collaborations with external partners

Improve UHCL Experience

The UHCL experience is about increased partnerships with alumni, improved student demonstration of acquired skills and experiences, and increased faculty and staff connections with students through research, instruction and service learning.

Intended Result:

  • Increased integrated learning opportunities among faculty, staff and students

Improve Innovation

Support opportunities that foster an environment that promotes the creation of new and/or improved solutions to real-world problems, issues or challenges. This innovative culture requires creativity, multiple perspectives and expertise, flexibility and willingness to embrace risks.

Intended Results:

  • Develop academic and service opportunities that are solution-focused, creative and include multiple perspectives
  • Increase collaborative partners

Increase University Recognition

Increase the university's presence as an educational opportunity, community resource, online service provider and regional economic driver.  Increase the university's presence as an educational content expert. Elevate the university’s brand to be consistent across all platforms and audiences.

Intended Results:

  • Maintained or improved university ranking
  • Increased resources to support institutional development
  • Internal and external brand recognition


  • Office of University Strategy and Transformation

    Phone: 281-283-2303

    SSCB 3.203
    2700 Bay Area Blvd.
    Houston, TX 77058

    Office Hours
    Monday - Friday
    9 a.m. - 5 p.m.