University Logo Download and Usage
UHCL Logo Guidelines
Our logo unites us as a single identity. It is our face and signature of who we are.
An official UHCL logo must be included in all external communications from the university.
The University of Houston-Clear Lake logo guidelines were established to ensure a
consistent and accurate graphic identity for each university entity. The logo and
signature line are registered with the U.S. Patent and Trademark Office, and usage
should comply with the specifications noted in these guidelines.
Print: Approved logo lockups may be used on informational and marketing materials including promotional items. A spirit lockup using the University mascot logo and the college name may be used on promotional items only. Stationery, which includes printed letterhead, envelopes, business cards and other official university communications, should always use the university’s primary logos.
Digital: Web pages should always use the university's primary logos. Email marketing on behalf of the colleges, departments and offices on campus may use approved logo lockups in place of the university’s primary logos.
Our branding guidelines do not allow colleges, departments, offices, or centers to have separate logos, except in special cases, to maintain a consistent and professional image.
Instead, "logo lockups" are used, combining UHCL's official stacked or signature line logo with the college or department’s name to convey individual identity while aligning with the university brand.
Centers and institutes, which contribute to the university's visibility and maintain distinct missions, must also use lockups that pair their name with the university's signature line logo.
External Partners: Please email us at brandguide@uhcl.edu for assistance or logo usage questions.
Incorrect Logo Usage
Added Graphics
No other graphics should be attached to the logo.
Size
The stacked logos should not be smaller than one inch tall and the signature line logos should not be smaller than three inches wide.
Proportion
Do not skew or stretch the proportions of the logo in any way.
Color
Do not alter the color of the logo.
Contrast
White versions of the logo should be placed on dark backgrounds and our full-color and black logos should be placed on light backgrounds.
Arrangement
Do not rearrange the logo mark and word mark.
Recreation
Do not attempt to manually recreate the logo.
Shadows
Do not apply drop shadows or effects to the logo.
Tilt
Do not tilt the logo.
UHCL Logo Specifications
The UHCL stacked logo should not be used with a width smaller than .5 inches. The height of the signature line logo should not be less than .25 inches. These specifications are dependent on the medium on which the logo will be printed. For large-scale projects, such as banners, or small scale items such as pens, contact Marketing and Communications to obtain image files sized to ensure legibility.
UHCL Logo Placement
There should always remain a minimum distance around the entire logo. The size of the logo mark (square element) should be measured to create the distance needed on all sides around the logo in its entirety. For example, if the logo mark is 1 inch by 1 inch, then the space given on all sides of the logo should be 1 inch. The UHCL logo should always be placed on a readable background to ensure legibility. For example, do not place the logo directly on top of a color photo or a background color that makes the logo unreadable.
Download University Logos
The following files formats are available for download: EPS, JPEG and PNG. EPS files are meant for use on print applications, while JPEG and PNG files are meant for various web applications. For any questions please email brandguide@uhcl.edu.
Main Signature Mark
Download Main Signature Mark Logos
Horizontal and Stacked Logos
The formal and stacked logos are to be used when space is a constraint for the formal logo. It is a complete unit composed of the secondary UHCL logo and logotype and is not to be altered.
Acronym Logo
An acronym logo uses the initials of the university's name. This logo is to be used when space is a constraint for the formal or informal logo. It is a complete unit and is not to be altered.
College Logos
Division logos are used for departments and colleges. They incorporate various versions of the UHCL logo, along with the name of the UHCL department or college.
College Logos Access
Department and Division Logos
Division logos are used for departments and colleges. They incorporate various versions of the UHCL logo, along with the name of the UHCL department or college.
Department and Division Logos Access
A-D
E-M
Center and Institute Logos
Centers and institutes enhance the university's visibility while having their own reputation and mission. In order to reinforce the relationship to the university, the center and institute name must be locked up with the university signature line logo.
The areas included under centers and institutes include the following:
- Alumni Association
- Art Gallery
- Art School for Children and Young Adults
- Bayou Theater
- Center for Autism and Developmental Disabilities
- Center for Educational Programs
- Center for Executive Education
- Center for Professional Development of Teachers
- Center for Robotics Software
- Center for Workplace Consulting
- Environmental Institute of Houston
- Health and Human Performance Institute
- Planned Giving
- Professional and Continuing Education
- Success Through Education Programs
Mascot Logos
Two mascot logos are available. One features a full hawk with the UHCL blue and green colors. The second features only the head of the hawk with the UHCL blue and green colors.
