From annual traditions like the Cultural Extravaganza, to faculty vs. student kickball
games, UHCL's campus activities offer an ideal opportunity to explore life outside
the classroom.Discover the UHCL community.
The experience you get here is for a purpose - to give you a better chance at career
success. And while we're affordable, we're a great value because of how far our degree
takes you. Meet our notable alumni.
Twitter is a microblogging site that works well to post frequent updates about events,
news, emergency information, and to respond to follower questions in 280 characters.
The Office of University Communications offers guidance on starting an official University
of Houston-Clear Lake social media account. To help you get started, refer to the
UH System Social Media Policy for official policies for all UH System campuses. The following recommendations serve
as guidelines to managing your Twitter page to best reflect your area. If you have
any questions or need additional resources, email firstname.lastname@example.org.
Identify your department, office, or unit in the description and briefly state what
information your followers will receive from your account. For example, UHCL Career
Services Twitter account states: “We offer online and in-person services to UHCL students/alumni and employers. Find
& post jobs on Jobs4Hawks”
Follow the official University of Houston-Clear Lake Twitter account, @UHClearLake. If you’d like the UHCL account to retweet your tweet, include @UHClearLake in your
tweet or tag the tweet with #UHCL. You may also email email@example.com with information you’d like shared by the university.
Twitter is microblogging site, and the nature of it requires frequent updates (multiple
tweets per day) to drive engagement and keep the university in your audience’s newsfeed.
For example, Twitter accounts created to promote one-time events or for internal audiences
are not appropriate for the microblogging format.
Use links in your tweets drive followers to the UHCL website. Inbound links also improve
your page rankings with some search engines. Shorten links using https://bitly.com/ to optimize your link for Twitter’s 280-character limit.
A hashtag (denoted by “#”) is a keyword used to help categorize tweets. Hashtags are
an easy way to categorize your tweets and can help people locate tweets that reference
a specific subject or event. Use #UHCL in postings to promote UHCL social media growth.
If you are creating a specific hashtag for your office, department or event, use “UHCL”
in the hashtag to promote the university.
#UHCLOH (for UHCL Open House) #UHCLCareerFair #UHCLGRAD
Tweet relevant and appropriate content posted by another Twitter user to disseminate
university news, or relevant information for your audience. If you have questions
about what should/should not be retweeted, email firstname.lastname@example.org .
Tweets with photos are more likely to be clicked on than status updates without photos.
Note that images must be a certain size to be shared on Twitter. The standard is 1024 x 566 pixels. Photos/videos require a signed release form from students, faculty, staff or visitors
who are visibly recognizable in the image. These rules apply to photographs intended
for use in university publications of a marketing or promotional nature, as well as
university web pages/social media sites, videos and other media. Photos of crowd scenes
where no single person is the dominant feature are exempt from this requirement.
Lists on Twitter are a way for you to group similar accounts you follow together in
one list so that information is easier to find and share. You may follow another user’s
list if it is publicly viewable. For example, the UHCL Twitter account features a
“UHCL Twitter Accounts” list of all known campus accounts, and a “Resources” list
for higher education news and organizations. Create lists specific to your area for
industry news, resources, etc.
Because Twitter has a character limit, linking accounts to Twitter can cause posts
to be cut off in awkward places and do not include images, which limits information
for followers and can cause confusion.