LinkedIn is a valuable social networking site for professionals and graduates to connect with colleagues, potential employers, and business contacts for resources and employment opportunities. Before you create a LinkedIn presence for a University of Houston-Clear Lake unit, contact the Office of University Communications to discuss your needs and for guidelines on managing your profile. Refer to the UH System Social Media Policy for official policies for all UH System campuses. The following recommendations serve as a guideline to managing your social media site to best reflect your area on LinkedIn. If you have any questions, email

Review LinkedIn’s User Agreement. Note: You must be a LinkedIn member to create and manage a Page or Group.

Pages and Groups
  • Company Pages serve as a business page within LinkedIn. It is for members to follow and research your company news, employees and employment opportunities.  Since the university is the overarching company for potential employees, a group page is to be used by an individual department, office or center.
  • Groups are smaller networks of LinkedIn users focused on a particular topic or interest to post discussion items, links and opportunities. For example, classes or groups can discuss projects, class topics, field trends and internship/employment opportunities. Groups can be open, where any LinkedIn user can view, or private, where group members are approved and content is only visible to members. If you choose LinkedIn, create a group to represent their area to connect with students and alumni.
Naming Your Group

When setting up your LinkedIn Group, incorporate the university name in the following manner: UHCL Department name, UH-Clear Lake Department Name or University of Houston-Clear Lake Department Name. This name should be consistent with other social media sites you manage, if any.


  • UHCL Psychology Program 
  • UH-Clear Lake Curriculum and Instruction
  • University of Houston-Clear Lake Accounting
Group Description
 Include contact information such as email and a phone number in the “About This Group” section so people know who to contact with questions. 

Content for Groups

Keep Audience in Mind

Focus on the needs and wants of your group members. Think of the information that would appeal to them (job opportunities, internships, conferences, career and industry articles, etc.)

Engage in Conversation

Lead group discussions by posting relevant information that spark conversation and feedback from your group members. For example, you can share industry news, career tips, industry/university, or job opportunities.

Make Connections Between Members
If there are certain people on LinkedIn that can help your area or your audience such as an industry professional, expert, potential employer, etc., introduce them to your members. This will benefit you as an active leader of a group and your members by introducing them to potential connections.
Promote Your Group
Promote your group through word-of-mouth, on your website marketing materials and other social media sites.
Keep Content Short
Aim for short sentences when posting. Try to keep your posts between three and four lines of text.

Use Links

Use links to drive followers to your area’s website. This will help reduce the possibility of misinformation and drive traffic to the university website. You may use a link shortener such as to shorten links. This tool allows you to track things like clicks and referrals for your links.


  • Marketing & Communications

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