Instagram is a photo- and video-sharing platform that is great for University of Houston-Clear Lake groups to share images unique to their area for events. To help you get started, refer to the UH System Social Media Policy for official policies for all UH System campuses. Additionally, the following recommendations serve as guidelines to managing your Instagram profile to best reflect your area. If you have any questions or need additional resources, email firstname.lastname@example.org.
The email account associated with the Instagram profile should use a group mailbox so that several members of the department or program can check rather than an employee’s personal UHCL email address.
A hashtag (denoted by “#”) is a keyword used to help categorize Instagram posts and increase the discoverability of your posts to users. Use #UHCL in posts to promote UHCL social media growth. If you are creating a specific hashtag for your office, department or event, use “UHCL” in the hashtag to promote the university.
#UHCLOH (for UHCL Open House)
Use “@” in your Instagram posts to tag them in a comment or post. Be sure the accounts you tag are legitimate and relevant to your audience.
Instagram offers a variety of filters to enhance the final look of your post. Pay close attention to how a filter alters the colors if posting graphics.