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Brand Guide

What needs to be submitted to brand guide?

The brand guide team reviews and approves any pieces that include an official university logo. These pieces include flyers, digital graphics, brochures, tablecloths, nametags, stationery, promo items, and more. We check the brand guide inbox daily Monday through Friday and will respond to all messages within two business days of submission. Please note that any item coming from a UHCL department, college, division, center, institute, or fee-funded student organization must include a UHCL logo.

To request branded templates, UHCL college/department logos or if there are any questions regarding the brand guide approval process, email us at brandguide@uhcl.edu. Please note that, for consistency and brand reinforcement, formatting on template items such as business cards and letterheads should not be changed.

Download Brand Guide Tip Sheet

Brand Guide Review Process 

When working with the Marketing and Communications team or Print Support Services to create graphics or promotional items, we will handle the brand guide approval process. However, for items created by the department or for departments who wish to work directly with a vendor, the following steps should be taken.

For digital items or those printed on an office printer
  1. Create the graphic or documents. While creating them, it may be helpful to reference the brand guide tip sheet and logo usage page to make sure they are in brand.
  2. Send the document to brandguide@uhcl.edu. Please send a document that is large enough and sharp enough to be easily seen to the Brand Guide team to review. If the document is too small and/or fuzzy, it will be sent back and a new version will be requested. However, please try to keep the file size below 5 mb.
  3. Wait for approval. An approval can take up to two full business days to respond, so please plan ahead if the item is needed before a certain date. Note: If edits and revisions are needed, please be aware that this will increase the total time needed to review the item before it is ready to print or publish.
  4. If the items are approved, no other change is needed, and the graphic may be printed and posted as desired. If the items are not approved, make the necessary changes, and email the revised items back to the Brand Guide team.
For items obtained with an outside vendor
  1. Determine promotional products to be created. These can include flyers, T-shirts, cups, pens, pencils, and any other items to be given away that include UHCL logos.
  2. Select a licensed vendor. If working with an outside vendor, please be advised that vendors must be licensed with UH-System, which uses Affinity to work with licensed vendors. A list of licensed vendors can be found on the Licensed Vendors page. If you wish to use a vendor that is not licensed with Affinity, you can send them the link to become licensed with Affinity.
  3. Request a proof from the vendor. The Brand Guide team will need to see an official proof in order to ensure the logos are used correctly on the product.
  4. Send the proof to brandguide@uhcl.edu. Please send a high-resolution proof to the Brand Guide team to review. Please send a document that is large enough and sharp enough to be easily seen to the Brand Guide team to review. If the document is too small and/or fuzzy, it will be sent back and a new version will be requested. However, please try to keep the file size below 5 mb.
  5. Wait for approval. An approval can take up to two full business days to respond, so please plan ahead if the item is needed before a certain date. Note: If edits and revisions are needed, please be aware that this will increase the total time needed to review the item before it is ready to send to print.
  6. Once you have been given Brand Guide approval, confirm the order with the vendor. The vendor will then send the design to Affinity for licensing approval, which the Brand Guide team will provide through Affinity's online gateway.
  7. The item will go to print/production.

Contact

  • Marketing & Communications

    Phone: 281-283-2015
    Fax: 281-283-2010
    Email: marcomm@uhcl.edu

    Bayou Building B2519
    2700 Bay Area Blvd, Box 199
    Houston, TX 77058-1002

    Office Hours:
    Monday - Friday, 8 a.m. - 5 p.m.